WE ARE LEGENDARY

With Legendary Studio I support creative teams with the development of new products. In these teams we design, develop, prototype and market products and services. We can work on new products, rebuild old products or renovate existing products. We work for clients and enter into ventures.

 

My experience with developing products, my creative skills and my deep knowledge and vision on technology is proven to be a great foundation to support teams in their exploration for new products and services.

 

That is why I started Legendary.

 

Raimo van der Klein

Innovation Producer

WE ARE LEGENDARY

We are creative and intuitive, We are storytellers. What we make matters. We are Legendary!

Business is changing. Technology is touching every part of a company. From connected and smart products to new ways of distribution and marketing. Also both product AND company lifecycles are getting shorter and shorter, as market disruptions seem to increase in volume and in speed.

THE START

In every project we touch we start with three very simple ingredients: a maker, a customer and a basic product idea. Before we get started on our creative journey we need to check if these necessary ingredients are in place because without it, the project is bound to fail. We will make the intentions of the maker clear(is there a purpose?), we will explore the context of the customer(what is the problem we want to solve?) and we shape an inspirational vision of the product(where is this going in the future?).

DEVELOPING PRODUCT

Keeping these three axes(maker, customer and product) in mind we start the development process of the actual product or service. A key step is the process is designing the team that will work on the project. Even in these challenging times where some resources may be scarce it is essential to spend time setting up the “founding team” of any new product. Legendary will take on the role of  “producer”. The founding team itself are the “musicians” that make the “music”. The actual magic process of designing the product can take on any shape. We have organized hackathons where products were build in one day or we have been struggling 2 years to develop the first actual prototype of a product. It all depends on the intentions of the maker, the customer context and the product vision. Our process of development is driven by stories and passion. Stories and passion are the ingredients that can take projects all the way to market launch. We have seen many projects fail by a lack of passion and or clear story that engages customers.

THE GOAL

What we aim for with any of the projects we take on is to create resilience, engagement and value proposition within an entity. Through our experiences we found out that it is these three elements that in these volatile and chaotic times create a foundation for growth.  Matters like e.g. business model, revenue, distribution, marketing, culture and operations are all linked to these three elements. Have a look at the model below. It shows you how we go from intentions to resilience, from consumer context to engagement and from vision to proposition. As we get further in the process we translate abstracts words and ideas into tangible behavior, bits and atoms.

PRODUCT GRAVITY SCAN

We developed a simple model that helps us transform from intentions, context and vision towards resilience, engagement and value proposition. We call it PRODUCT GRAVITY: the ability for a product to become and stay attractive.